Automated Lead Qualification
Every enquiry gets the right next step.
- Project
- Automated Lead Qualification
- Expertise
- AI automation
- Type
- Automation case
The business
Automated Lead Qualification
A Dutch B2B SaaS player in the SMB segment with a fast-growing team and an overflowing lead pipeline.
The challenge
What stood in the way.
The sales team received hundreds of inbound leads per month via forms, demo requests and content downloads. Manual qualification cost 8+ hours a week, follow-ups got left behind and good leads disappeared in the noise. They wanted a way to automatically filter and prioritise without losing intuition.
Our contribution
What we brought together.
Vorlyo built an AI pipeline around the existing CRM: every new lead is automatically enriched with company data (registry, LinkedIn, industry signals), scored for ICP fit and routed to the right account manager. Borderline leads get an automated nurture flow, top leads get an instant internal ping.
Results
- 01
34% higher conversion from lead to customer
- 02
8 hours per week saved on manual work
- 03
Average follow-up 2.4× faster
- 04
100% of inbound leads enriched & scored within 5 min
Ready for the next step?
Tell us where you want to go. We will help you find the way.
No obligation · Fixed scope, timeline and price after intake