Novaw Pilates · Amsterdam
Focus on the class. Let the booking take care of itself.
Website, live class schedule, payments and reminders in one booking flow.
- Scope
- Website + bookings
- Industry
- Pilates & movement
- Connected through
- Schedule · payment · follow-up
More calm. More strength.
A moment for yourself. In the heart of Amsterdam.
Reformer essentials
€ 25 · per class
Reformer essentials
Interactive example · no reservation is made
Explore the booking flow: select “Book a class”. This is an interactive example, not a real reservation.
The challenge
A calm studio. A fragmented booking process.
Bookings were scattered across email, phone and a separate scheduling tool.
Separate scheduling, messages and payments needed constant coordination. Booking added friction for members, while every change meant more work for the studio.
The brief was to carry the studio’s identity into a website that also supports the work behind it.
The solution
From a first visit to a place in class.
- 01
Find a class
The current schedule and available places are shown together. Members choose a time that works for them.
- 02
Book and pay
A single class, class pass or subscription: payment through Stripe connects to the selected class.
- 03
Confirm and remind
Members receive a confirmation and reminder. The studio does not need to follow up on every booking individually.

Behind the scenes
One overview for the studio.
Occupancy, revenue and members come together in the studio dashboard. The website is connected to daily operations: bookings and payments form one system.
This reduces the need to switch between separate systems, leaving more attention for classes and members.
More about websites & bookingsReady for fewer separate systems?
Tell us how customers currently book or order. We will help shape a flow that fits your business.
No obligation · Fixed scope, timeline and price after intake