Insights: Practical perspectives on software, AI and websites.
What works, which decisions matter and what to look out for. From the software we make per industry, with the AI assistant built in, and the websites we build and host alongside it.
All insights.
38 articles
- Websites · 11 min read
How much does it cost to build a website?
The complete guide without the sales pitch: what drives the price of a website, which choices push it up or down, how the project runs, which costs come back every month and what belongs in a good quote.
Read the article - Websites · 10 min read
How much does it cost to build an online store?
No price list, but everything that drives the price: catalogue, payments, stock, shipping and integrations. Plus the costs that return every month, the hidden items and how to compare quotes fairly.
Read the article - Software · 10 min read
How much does it cost to build an app?
What drives the price of an app, which choices push it up or down, which costs continue after release and how to compare quotes. No price list, but concrete.
Read the article - AI automation · 9 min read
How much does an AI agent or chatbot cost to build?
The difference between a chatbot and an AI agent, what drives the price, which costs continue every month and how to compare quotes. No price list, but everything you need for a well-informed conversation.
Read the article - Websites · 4 min read
PHP flaw takes hundreds of websites offline: why we do not build on PHP and WordPress
On 21 October, DigiD, MijnOverheid, Dutch municipalities, education networks and news sites went offline as a precaution after two serious flaws in PHP. What happened, why it affects so many sites and what you can do yourself if your website runs on WordPress.
Read the article - AI automation · 4 min read
Human oversight in AI processes: how to set it up
What may an AI assistant handle on its own and what does a member of staff review? With thresholds, approval, spot checks, a log and a fallback route you set that down without losing speed.
Read the article - AI automation · 4 min read
Your first AI automation: a five-step plan
Start with the work that gets left behind, not with the technology. With these five steps you choose a first AI automation, test it on a small scale and know afterwards whether it pays off.
Read the article - Websites · 5 min read
Why your website attracts visitors but brings in no enquiries
Plenty of visitors, but your inbox stays quiet. Usually the problem is not the number of visitors but something along their route. This is how to diagnose it.
Read the article - Software · 4 min read
Off-the-shelf or custom software: a practical checklist
When an off-the-shelf package is perfectly fine, when it costs you years of workarounds and which third route lies between the two.
Read the article - Software · 5 min read
When is your spreadsheet ready for software?
The signs that a spreadsheet is slowing the work down, what to write down before you switch and how to move over without the work stopping for a day.
Read the article - AI automation · 5 min read
Where AI actually pays off in a small business
Most of what you read about AI is about what it might do. This is where it takes work off a hair salon, an installer or a restaurant, where it does not, and how to judge that for your own business.
Read the article - AI automation · 4 min read
AI by business process: what it can do and what people keep doing
Customer contact, admin, sales, scheduling and marketing: for each process, where AI takes over work and which decisions stay with your team.
Read the article - Websites · 5 min read
Core Web Vitals explained: what LCP, INP and CLS mean for your website
Google uses three numbers to measure how your website feels to real visitors. What the thresholds are, where to find them, why two measuring tools can disagree and what a small business does with them.
Read the article - Websites · 5 min read
Design tokens: how your software and website stay consistent
Colours, typefaces and spacing as named agreements instead of separate choices on every screen. What that means, what you gain and what to look for as a business owner.
Read the article - AI automation · 5 min read
n8n or Make: which automation tool suits your business?
n8n and Make both connect your software without you having to write code. They differ in set-up, pricing structure and maintenance. And sometimes neither is the best choice.
Read the article - Software · 5 min read
Build or buy software: how to work it out
A decision framework for the long term: total cost over several years, who owns your data, how dependent you become and who decides how the software develops.
Read the article - SEO · 5 min read
Staying findable now Google and AI assistants give the answer
More and more searches show an AI Overview above the results, and many people simply ask an AI assistant. What a small business can do about it, without guessing how those systems work exactly.
Read the article - Software · 4 min read
Invoice OCR: reading purchase invoices and receipts automatically
No glamour, just less retyping. How automatically reading purchase invoices and receipts works, what goes well, what does not and how you check it.
Read the article - Websites · 5 min read
Cybersecurity for small businesses: what you really need to sort
Updates, two-step verification, backups, a password manager, awareness of phishing, limited access rights, a secure website and a plan for when things go wrong. The basics, without panic.
Read the article - SEO · 5 min read
SEO for small businesses: how to get found on Google
What a small business can do about its own visibility: the technical foundation every site should have, one page per service, content that answers questions and mentions that build trust.
Read the article - Websites · 5 min read
Need a new website? How to recognise the moment
The signs that your website needs replacing, and when targeted improvements are enough. So you start again neither too early nor too late.
Read the article - Software · 4 min read
Automating invoicing: from invoice to payment
Invoices that are ready by themselves, a payment link inside, reminders that send themselves and accounts that keep up. Here is how to set it up.
Read the article - AI automation · 5 min read
When an AI chatbot really helps your small business
An AI chatbot that only talks is annoying. One that knows your data, can get things done and brings in a colleague in time takes real work off your hands. Here is how to tell the difference.
Read the article - Software · 4 min read
A client portal for your business: what it delivers and costs
Fewer status emails, no lost attachments and clients who find their own invoices. What a client portal does, who it suits and how the costs are made up.
Read the article - AI automation · 5 min read
Chrome’s built-in AI: what can small businesses do with it?
Chrome can run AI tasks on the visitor’s own computer, without an external AI service. What can it already do, where are the limits and what does it mean for privacy?
Read the article - Websites · 5 min read
A fast website: what really determines load time
Images, fonts, third-party scripts, browser caching, distance to the server and pre-built pages. This is how you make your website noticeably faster.
Read the article - Software · 5 min read
PWA, native app or cross-platform: what suits your business?
The three ways to make an app side by side: what they can do, where the limits are on iPhone and Android, and which choice suits which small business.
Read the article - AI automation · 4 min read
Checking AI output: how to stop mistakes reaching customers
A language model sounds convincing, even when it is wrong. With fixed sources, fixed fields, automatic validation, spot checks and a fixed route for errors, you keep AI output reliable.
Read the article - SEO · 5 min read
Local SEO in Amsterdam: how nearby customers find your business
For a hair salon in De Pijp or a heating engineer in Noord, what counts most is whether you appear when someone nearby searches. These are the parts that make it happen: business profile, reviews, consistent details, local pages and the right markup.
Read the article - Websites · 4 min read
Website maintenance for small businesses: what to do every month
A website ages even when you change nothing. This is what maintenance involves, with a checklist for every month and one for every year.
Read the article - Software · 4 min read
What determines the cost of a web app?
Screens, roles, integrations, data and management: the five things that set the price of a web app, and how to write a brief that gets you a fair price.
Read the article - AI automation · 4 min read
AI in your customer service: when does it work?
AI in customer service does not work because there is a chat window somewhere. It works when the type of question, the knowledge source, the channel and the handover to a colleague are right.
Read the article - Websites · 4 min read
More enquiries through your website: the system behind it
Enquiries do not come from one button. They come from a chain: a clear offer, a good form, a confirmation and quick follow-up that never falls through the cracks.
Read the article - Software · 5 min read
CRM automation: customer data and follow-up without double entry
Enter every customer once and never retype them again. How to automate customer data, tasks and follow-up without losing track of what is going on.
Read the article - Software · 4 min read
Automating quotes: from enquiry to signed quote
A quote that is ready in a quarter of an hour, correct and signed online. How to set up the process from first enquiry to approval without getting sloppy.
Read the article - Websites · 5 min read
Setting up a multilingual website without trouble in Google
A second language is more than a translate button. With separate addresses per language, hreflang and translated metadata, every visitor finds the right version.
Read the article - Websites · 5 min read
Getting privacy and cookies right on your website
Which cookies are allowed without consent, when do you need a cookie banner, and how do you handle what visitors type into your forms with care?
Read the article - SEO · 4 min read
Moving your website without losing your Google rankings
A new website can improve your visibility, but a careless switch costs visitors you have spent years building up. With this approach you take the value of your old site with you.
Read the article
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