Dammie: Amsterdam Eyewear
A distinctive brand. An effortless shopping experience.
- Project
- Dammie: Amsterdam Eyewear
- Expertise
- Web development
- Type
- Website case
The business
Dammie: Amsterdam Eyewear
Dammie, an Amsterdam-based eyewear brand founded in 2024 selling sunglasses, blue-light glasses and accessories. Hand-finished frames in Italian acetate with UV400 lenses (category 3), with frames named after Amsterdam streets (Vijzel, Kalver). Motto: 'Better safe than sorry'.
The challenge
What stood in the way.
Dammie launched as a young brand and needed a webshop that supports its premium positioning: calm typography, room for product photography and street-related product names, combined with a smooth checkout, return policy and international shipping. No template look, fast load time required.
Our contribution
What we brought together.
Vorlyo built the full webshop with photographic collection pages, per-frame product details, free shipping over €75, 30-day returns and mobile-first design. Brand tone 'Better safe than sorry' carried through copy, payment flow optimised for mobile conversion, social proof (4.8★ from 1,240 reviews) prominent in the checkout context.
Results
- 01
4.8★ average across 1,240 reviews, social validation visible in the shop
- 02
Frames consistently at one price point (€54.99) → easy decision for the visitor
- 03
UV400 category-3 sun protection clearly communicated as product USP
- 04
Best-sellers collection as entry point for new visitors, with fast sell-out momentum
Ready for the next step?
Tell us where you want to go. We will help you find the way.
No obligation · Fixed scope, timeline and price after intake