A distinctive brand. An effortless shopping experience.
A young Amsterdam eyewear brand with its own voice. We built an online store that looks as distinctive as the brand, and buys as simply as it should.
- Client
- Dammie
- Product
- Online store
- Industry
- Eyewear
- Type
- Websites and stores
Dammie
Dammie, an Amsterdam-based eyewear brand founded in 2024 selling sunglasses, blue-light glasses and accessories. Hand-finished frames in Italian acetate with UV400 lenses (category 3), with frames named after Amsterdam streets (Vijzel, Kalver). Motto: 'Better safe than sorry'.
The brand leans on the city: frames named after streets, images with character and a tone that speaks with a wink. The store had to carry that personality, also on a small screen.
What stood in the way.
Dammie launched as a young brand and needed a webshop that supports its premium positioning: calm typography, room for product photography and street-related product names, combined with a smooth checkout, return policy and international shipping. No template look, fast load time required.
A premium brand loses its shine in a standard store. And a beautiful store loses customers when checking out on a phone is awkward. Both had to be right.
What we built.
A store where the brand gets room and buying comes naturally.
Collections with imagery
Photographic collection pages where the frames take the lead.
A page per frame
Each frame with its own name, story and details.
One clear price
Every frame at one price point, so choosing is about style, not sums.
Mobile first
Designed for the phone, where most visitors browse and buy.
Smooth checkout
A payment flow that stays short and clear on mobile.
Worry-free ordering
Free shipping above an amount and thirty days to return, clearly shown.
A brand you notice, a checkout you don’t.
An online store with photographic collection pages, product details per frame, free shipping over €75, 30-day returns and a mobile-first design. The ‘Better safe than sorry’ tone runs through the copy, checkout is set up for mobile, and the reviews (4.8★ from 1,240 reviews) are visible at checkout.
How a visitor buys now
- 1Discover Starts with the best-sellers and sees the brand’s style straight away.
- 2Choose Compares frames on style, because the price is the same everywhere.
- 3Check out Checks out in a few steps on the phone.
- 4Receive Receives the glasses at home, with the certainty of free returns.
What it delivered
- 01Visitors see other buyers’ reviews at the moment they check out
- 02One price for every frame, so visitors choose on style instead of doing sums
- 03Checkout in a few steps on the phone, where most visitors buy
- 04New visitors start at the best-sellers and see the brand’s style straight away
How we approached it.
From a strong brand to a store that lives up to it.
- 1 Learning the brandThe city, the street names and the tone: what makes Dammie Dammie.
- 2 DesignCalm typography and plenty of room for product photography.
- 3 Store and checkoutCollections, product pages and payment set up for mobile.
- 4 LaunchTested on the phone and launched, with shipping and returns clearly arranged.
- 5 After launchWe watch where visitors drop off and make it smoother step by step.
See it in your own business.
Start with a short intake. Then we schedule a call to show the software with your services, team and way of working.
WhatsAppinfo@vorlyo.com Let clients book and pay for classes online, without phone calls or loose lists.
- Live class schedule
- Online booking and payment
- Reminders for your clients
- Website with booking built in