Finding the right electrician starts with your needs.
People looking for an electrician search by their own town and their own problem. We built a site with its own answer for every combination of service and town, and a quote form that leaves no request behind.
- Client
- ASB Elektra
- Product
- Website
- Industry
- Electrical contractor
- Type
- Websites and stores
ASB Elektra
ASB Elektra is an electrical contractor from Amsterdam that has been handling faults, new installations, fuse boxes, EV chargers, security systems, fire alarm systems and renovations since 2021. It covers the whole of the Netherlands, for both households and businesses.
From a fault in the middle of the night to a complete renovation: the work is broad, and customers’ questions are just as varied.
What stood in the way.
People looking for an electrician search for their own town and their own problem. A single generic services page does not answer that. On top of that, quote requests arrived as loose email: no overview, no status, and requests that disappeared into the rest of the inbox.
What we built.
One content model from which the whole site is built, and a fixed place for every request.
Every service, every town
A page of its own for every service in every town, with its own title and description.
Pages per problem
For concrete problems a page that matches the visitor’s question straight away.
Per province
Overview pages per province that bring everything together.
One source
Everything comes from one content model, so nobody maintains separate pages.
Requests recorded
Every quote request is stored and reported immediately, and can be read back in a dedicated admin screen.
Always fast
Every page is prepared in advance, so the visitor never waits.
Every question its own page.
The entire site comes from one content model: 5,614 pages in total, with eight services across 342 towns, 2,618 town pages for ‘electrician’, 226 pages about specific complaints and twelve province pages. The quote form records every request and reports it straight away, and ASB Elektra reads them back in a dedicated admin screen.
How a customer finds the right help now
- 1Search Searches for their own problem in their own town.
- 2Find Lands on a page about exactly that question and that town.
- 3Request Requests a quote, which is recorded and reported straight away.
- 4Follow up ASB Elektra sees the request in the admin screen and gets in touch.
What it delivered
- 015,614 pages from one content model, with no individual pages to maintain
- 02Anyone searching for a service in their own town lands on a page about exactly that
- 03No quote request gets lost in the inbox: every request is recorded
- 04Pages open instantly, because they are prepared in advance
How we approached it.
From one services page to an answer for every question.
- 1 Mapping searchesHow people search for an electrician: by town, service and problem.
- 2 Content modelServices, towns and problems ordered so that together they form a site.
- 3 DesignReliable and clear, with help for a fault always within reach.
- 4 BuildThe pages, the quote form and the admin screen.
- 5 After launchWe follow findability and expand where there is demand.
See it in your own business.
Start with a short intake. Then we schedule a call to show the software with your services, team and way of working.
Let clients book and pay for classes online, without phone calls or loose lists.
- Live class schedule
- Online booking and payment
- Reminders for your clients
- Website with booking built in