From bouquet to delivery. Thoughtfully connected.
An Amsterdam florist with loyal customers wanted to become a premium brand online too. We built a store where flowers are delivered the same day and offices get fresh flowers every week.
- Client
- Maison Vert
- Product
- Online store with delivery
- Industry
- Florist
- Type
- Websites and stores
Maison Vert
Maison Vert, an Amsterdam florist with a loyal offline following and the ambition to build a premium online brand.
In the shop everything revolves around craft and personal attention. Online had to feel the same: not a catalogue, but a florist who thinks along.
What stood in the way.
The existing Shopify site was slow, looked generic and offered no real-time stock or same-day delivery, exactly what was meant to be the USP. They wanted a platform that matched the premium character, automatically handled delivery windows, and built recurring revenue through office subscriptions.
Flowers are fresh and time is short. A customer ordering at two o’clock wants to know if it can still arrive today, and the florist doesn’t want to promise what can’t be done.
What we built.
A store that works with what is possible today, and a subscription that runs itself.
What is available today
Per arrangement it shows what is available right now.
Delivered today
Ordered in time within the ring, delivered the same day.
Choosing when
Choosing a delivery window at checkout, with an address that is checked straight away.
Flowers at the office
A subscription for fresh flowers at the office every week.
Pause yourself
Customers pause or stop their subscription themselves, without calling.
Overview for the florist
Orders, deliveries and subscriptions in one dashboard.
Ordered today, delivered today.
An online store with real-time availability per arrangement, same-day delivery inside the ring road (ordered by 16:00 means delivered today), a checkout with address validation and delivery-window selection, and subscriptions for weekly office flowers that customers pause or stop themselves. With Stripe and a dashboard for the florist.
How a customer orders now
- 1Choose Sees which bouquets are available today and picks one.
- 2Delivery window Chooses when it is delivered, today if possible.
- 3Pay Checks out with a verified address, without surprises.
- 4Delivered The florist sees the order straight away and the bouquet is on its way.
What it delivered
- 01+86% online revenue within 3 months
- 02Ordered by 16:00 inside the ring road, delivered the same day
- 03Live within 5 weeks
- 0442 active office subscriptions in Q1
How we approached it.
From a slow, generic site to a store with character.
- 1 Getting to know the shopHow orders and delivery run today, and what makes the brand special.
- 2 DesignA premium look that fits the flowers and the shop.
- 3 Store and deliveryAvailability, delivery windows and checkout as one whole.
- 4 SubscriptionsWeekly office flowers that run by themselves and can be self-managed.
- 5 After launchWe follow orders and subscriptions and improve where we can.
See it in your own business.
Start with a short intake. Then we schedule a call to show the software with your services, team and way of working.
WhatsAppinfo@vorlyo.com Let clients book and pay for classes online, without phone calls or loose lists.
- Live class schedule
- Online booking and payment
- Reminders for your clients
- Website with booking built in